Some Hostess villains are too good to be consigned to snack cake ad limbo. They ought to be used in actual comics, and I think Marvel, at least, owns the rights to their Hostess characters. Only one has made it from the ads to the "real' Marvel Universe.
ICEMASTER showed up in the Crimson Cowl's Masters of Evil during the early issues of Thunderbolts. Kurt Busiek put a whole host of obscure villains on the Cowl's team, and made a contest of identifying the members. In order to make it tough, he added Icemaster from the above Fruit Pie ad, and thus, the frosty Human Torch foe became "official". If they can do it for him, they can do it for these other Hostess highlights:
THE DING-A-LING FAMILY
Everyone loves hillbillies. A space-faring clan of buck-toothed hillbillies traveling the cosmos in a time-warping motor home was sheer genius, and pairing them off against Thor and the flowery-talking Asgardians was the perfect comedic match. In fact, I suspect this strip was the inspiration for Thor's current adventures in and above Oklahoma.The obvious next step? Bring in the Ding-a-Lings!
THE FLEA-MARKET EATING FLEA
With hideous, blood sucking freaks more popular than ever, it's time for the Flea Market Eating Flea to return. I'm thinking that these people should be very grateful that this abomination is just eating their old paperbacks and auto parts, then Twinkies, rather than feasting on the flea's typical food source: rich warm blood! Small consolation that the Hanta Virus would be a non-issue with this guy; a bite from a flea this big would be fatal, mitigating the risk of infection entirely in lieu of a gushing chest wound. That guy in the jaunty straw boater won't be so happy when he gets back to his stall and finds a slimy heap of quivering flea larvae laid in his back stock of velvet Jesus and Dogs-Playing-Poker wall hangings.
THE FABULOUS FURRY FREAK BROTHERS
Phineas and Fat Freddy should have waited for Freewheelin' Franklin, but you know how it is with the munchies...
An evil lawyer trying to usurp Presidential power through legal trickery, Ralph G Fake could serve as a metaphor for oh so many current day issues. They could even do a story where he tries to delegitimize the sitting, duly-elected president with a bunch of crazy baseless lawsuits questioning his citizenship! Oh wait, we already have a wrinkly, crazy buzzard lady trying to do that for real. Never mind.
THE CHAIRMANYou know, I'm not sure a crime was even committed here. Is there a law against turning people into chairs?
PEACHY KEENI figure if Batman can have villains that are obsessed with jokes, birds, cats, duality, and riddles, then his across-town rival can have a villain that's obsessed with peaches. Fair is fair, after all.
There must have been something about the boringness of Captain Mar-Vell that inspired Hostess ad writers to give him the wackiest adversaries, because, well, look at his guy. A world that has room for MODOK, Arnim Zola, and Mojo can surely find a niche for a giant disembodied mouth with little bitty hands, no?