Thursday, June 09, 2011

Marvel to Relaunch Entire Line, Publish ONLY First Issues Starting January 2012.

Just some of the Marvel titles with long, unbroken runs  that have earned their pedigrees   published since the 1960's affected by "Forever First" changes 

Not to be outdone by cross-town rival DC Comics, Marvel Entertainment has announced a bold new publishing initiative called “Forever First” designed to revolutionize the concept of comic book collectability. Recognizing that every issue of a comic is someone’s first, and that collectors crave first issues like a junkie craves sweet,sweet smack, Marvel will launch an historic renumbering of the entire Marvel Universe line of comic books with 104 first issues, beginning January 11, 2012. This isn’t just a carbon copy of DC’s plan, however, since the next issues of each series, shipping in February, will ALSO be numbered issue #1, as will all comics published in March, April, May, and all subsequent months.

Marvel Editor-In-Chief Axel Alonzo explains further:
“Basically, this move is designed to provide maximum accessibility to all Marvel titles, while allowing every reader to feel like they’re jumping in at square one, every single month. We’ve stopped and restarted our numbering so many times, we frankly have no idea what issue Captain America is actually up to by now, so this seemed like the next logical step. Assuming you have a very flexible definition of the word “logical” that is. At least this way, Moon Knight never gets canceled again, and everyone can own a copy of Amazing Spider-Man #1, every month!"

All titles will be available digitally on the same day-and-date as the print copies are released to comic shops, for $2.99 per download - But only for 4-6 hours. Then, a week later, the digital comics will be reoffered unless they aren't and the price will drop to $1.99, but all digital comics will download sideways so you have to twist your head to read them if you're on a sucky PC. Then, a week after that, they will download normally again, but only in black and white, and for $3.49. Then they go into the vault for six months. After six months, they’ll be available again, possibly in color, definitely on an incompatible reader, and probably, oh...let’s say $3.26. We’ll get back to you on that.

While it was still too early to release information on all of the 104 new titles destined to glut shelves in 2012, Senior Vice President of Publishing Tom Brevoort was able to give some tantalizing hints:
“Forever First builds on long-term foundations that we’ve been laying for years here at the house of ideas. These are stories that needed to be told, and could only be told in a series of never ending first issue spectaculars! For example, we’ve been wanting to launch an ongoing Pet Avengers title, but we had to wait until the time was right to co-launch it with Ms.Lion’s New Pet Avengers. That time is now, and the place is Marvel!”

Instead of just changing the heroes' costumes once in January, Marvel will be taking a cue from recent issues of The Amazing Spider-Man, introducing a new costume for each major character every month. "Fans lose interest in the same old costumes faster than ever in this media-driven information age," explained Brevoort; "Readers are sophisticated enough to figure out that Spider-Man has joined the FF by now, and are bored with his dull old white costume.He really needs a new look ever time he appears; after all I don't wear the same clothes every day. Er, maybe that's not the best example..." Alonzo continues:  "Hey, Iron Man is genius enough to create a new armor every day, forget once a month! The possibilities are endless! Oh yeah, plus, someone DIES in every issue now, too! Venom, Cyclops, Daredevil, the Hulk and Annex are all joining the Avengers, but someone won't survive their first mission as a team! Can't guess who? Read it and find out!"

All 104 January-shipping titles weren't available at press time, but a partial list of confirmed books included some old favorites and some new surprises:
  • Spider-Man #1
  • Amazing Spider-Man #1
  • Web of Spider-Man #1
  • Spectacular Spider-Man #1
  • Sensational Spider-Man #1
  • Spider-Man Adventures #1
  • Spider-Man Pays His Bills and Washes the Dishes #1
  • Rocket Racer #1
  • Vengeance of Frog Man #1
  • Aunt May: Agent of S.W.O.R.D. #1
  • Captain America #1
  • Captain America and Bucky #1
  • Captain America is Talking About World War 2 Again #1
  • Avengers #1
  • New Avengers #1
  • Avengers Scabs #1
  • Avengers Academy #1
  • Avengers Cleaning Staff #1
  • Pet Avengers #1
  • Ms. Lion and the New Pet Avengers #1
  • Forbush Force #1
  • Ghost Rider #1
  • Tuff Ghosts Starring Ghost Rider #1
  • Fantastic  Four #1
  • FF #1
  • The Thing #1
  • H.E.R.B.I.E. and the Fantastic Force #1
  • Wolverine #1
  • Wolverine: Berserker Rage #1
  • Wolverine: Mellow Moods #1
  •  Wolverine Team-Up #1
  • Wolverine Force #1
  • Wolverine’s TV Laugh-Out
  • Wolverina #1
  • Wolverine Jr. #1
  • The Three Lieutenant Wolverines #1
  • Lady Bova: Legend of Wundagore #1
  • Mighty Iron Man #1
  • Iron Man #1
  • Iron Man, Too, But This One’s A Black Guy #1
  • X-Men #1
  • X-Force #1
  • X-Men Legacy
  • X-Treme X-Men #1
  • Uncanny X-Men (Team Cyclops) #1
  • Uncanny X-Men (Team Wolverine) #1
  • Ex X-Men #1
  • Deadpool, of Course #1
  • Red Hulk #1
  • Incredible Green Hulk #1
  • Beige  Hulk #1
  • She Hulk Squad #1
  • U.S.1 vs. Razorback #1
  • Invincible Thor #1
  • Thunderstrike and Lockjaw #1
  • Volstagg the Voluminous#1
  • Warriors Three #1
  • Journey into Thor #1
  • Web of Hercules #1
  • Marvel Team-Up
  • Marvel Two-In-One
  • Marvel Triple Action #1
  • Marvel Quadruple Action #1
  • Kickers, Unlimited #1
  • DP7, Inc. #1
  • New Street Poet Ray Adventures #1
  • Terrible Tinkerer #1
  • Yancy Street Gang #1
  • Venom #1
  • Venom's Wise-Guy Jokes #1
"And that's just the tip of the iceberg!" Alonzo muttered. "If these don't work for you, wait'll you see what we have in store for February! Two Words: Howard. The. Mutant." With this massive push, its clear Marvel plans to be "Number One" in comics for the foreseeable future.


Betty Dobson said...

Oh, don't go giving them ideas!

joe bloke said...

dude, you nearly had me going there. still, wouldn't put it past them. . .

Mego Thor said...

Brian, that shit is not funny! Except for Iron Man, Too, But This One’s A Black Guy #1, that was pretty funny.

hobbyfan said...

Unfunny. April Fool's Day was 2 months ago, dude.

Then again, maybe Wizard should hire you.

diana green said...

Perfect. Reminds me of Bart Simpson #1 and the nefarious plot to dip the entire print run of a comic in silver to increase its value.
Enough with the reboots already!

Cabin Campbell said...

HAHAHA, The Web of Hercules! Outstanding post, sir!
I was really believing this at first!
By the way, I just started a blog, your past encouragement was one of the factors making me do this. I'll be able to post my older stuff in a more professional venue than before. It's a little overly political right now, but I plan on fitting in some "normal" comic book covers soon enough. Keep up the great blogging!

Anonymous said...

I really thought this was for real. Wouldn't put it past them.

Betty Dobson said...

Then again, Uncanny X-Men is coming to an end...

d said...

The Three Lieutenant Wolverines just made me LOL!

Richard Bensam said...

There's one error in your coverage: it's The Three Lieutenants Wolverine, not the way you had it. I thank you on behalf of Tall Wolverine from Texas, Hillbilly Wolverine from Arkansas, and Sumo Wolverine from Little Tokyo…not to mention Uncle Bub, the loveable old fraud who doesn't really have adamantium claws and a mutant healing factor but likes to pretend he does. Oh, that scamp!

MetFanMac said...

Well, something like this was bound to be written sooner or later... good stuff :-)

Is it wrong that I would totally buy some of theese titles?

eye-melt said...

In a couple of months time, comics news sites will be linking this article. "This guy saw into the future!"

Lazarus Lupin said...

Good on you for your solid reporting but you forgot

-Howard the Duck
-Ron Howard the Duck
-Howard Philip Lovecraft the Duck
-Howard Johnson the Duck with the Orange head

Of course these are limited issue series, done with plutonium covers

Lazarus Lupin
art and review

Avocet said...

I have it on good authority that we will be seeing:

Daredevil #1
Dareangel #1
Truth or Daredevil #1

Steve Eells said...

This made me laugh out-loud several times! - Thank you!!

I'm 49 and like many, started out at age 5 with DC (Dull Crap) but graduated to Marvel by about age 7. - Sure, I kept an eye on Marvel's competitors - enough to make me glad I switched! - Sadly, DC long-ago drained all the fun out of reading their super hero books, at least for me.

Avengers Cleaning Staff #1 - hilarious! - Your blog kicks ass...keep up the excellent work!

zatoichi said...

Why stop with Liz Lemon? What about Lindsay Lohan? I can imagine Curt Swan and George Klein having alot of fun with that one.

Matt Celis said...

It's funny because it's true.

How about Lorna Luft?